TTAMARAStrategic Artificial Intelligence ConsultingMeeting
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Strategy · Operations · Business decisions

AI consulting for hotels.

Identify which tasks consume time in your hotel and which improvements could free up team capacity and improve guest service.

Start with an assessment of a specific process: enquiries, incident coordination or internal knowledge. You receive priorities and an impact estimate before deciding whether to invest.

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Tamara González Molina, Strategic AI Consultant

Madrid · Balearic Islands · MarbellaIndependent consulting

My approach

Business decisions before tools.

I do not sell tools or develop software. I connect business goals, actual processes, information flows and team workflows. Functional design then defines users, information, rules, exceptions, human oversight and measures of success.

I do not sell tools or develop software. I define priorities and functional requirements. Any technical implementation is assessed separately.

Where I can help

Processes we can examine.

Coordination between departments

A request changes and each team needs to know what has been confirmed, what to review and who makes the next decision.

Information and internal knowledge

The team needs an instruction but finds conflicting documents or depends on the person who always knows what to do.

Guest service and experience

A request moves between people and the guest has to repeat it or cannot tell whether anyone is resolving it.

Operations and administration

The same data is copied across messages, spreadsheets and systems. Every change requires checking what is still valid.

Reservations and sales opportunities

An enquiry combines accommodation and services. Preparing a response requires reliable information and commercial follow-up.

How I work

From current processes to an action plan.

  1. 01

    Understand

    Objectives, actual work, information flows and the people responsible.

  2. 02

    Assess and prioritise

    Friction points and opportunities, ranked by potential value, feasibility, effort and risk.

  3. 03

    Define and validate

    Requirements, next steps and measures to test an improvement before expanding it.

Explore the phases, deliverables and collaboration model. · Explore illustrative examples and interactive cases.

Before we start

Questions about the engagement.

Do I need to choose an AI tool first?

No. We assess the problem first. The appropriate response may be a process change, conventional automation or generative AI.

Do you develop software?

My work focuses on assessment, strategy and functional design. Development and integrations are a separate phase, evaluated with your team or technical provider.

How are scope and price agreed?

After the initial conversation, you receive a proposal specifying the processes, participants, deliverables, timeline and price before engaging the service.

Can we work remotely?

The working arrangement depends on scope. Remote sessions and any necessary on-site visits are agreed beforehand.

How is value measured?

We agree indicators tied to the process and a baseline. Estimates state their assumptions; a pilot can validate the improvement. Specific savings are not guaranteed in advance.

Related services

An initial conversation

What is costing your hotel time or coordination?

In an initial 30-minute phone call, we discuss your context and whether an assessment is appropriate. Scope, deliverables, timeline and price are agreed before committing.

Request a strategic meeting ↗