Coordination between departments
A request changes and each team needs to know what has been confirmed, what to review and who makes the next decision.
← Back to home
Strategy · Operations · Business decisions
AI consulting in Marbella.
For hotels, premium hospitality and service businesses where coordination and consistent guest service matter.
Marbella is one of my three places of residence, alongside Madrid and the Balearic Islands. I combine business assessment and functional architecture for practical, measurable improvements.
Request a strategic meeting ↗
Marbella · Costa del SolIndependent consulting
My approach
Protect personal service while improving operations.
I review enquiries, preferences, service changes and team handovers. The aim is to establish what deserves improvement before selecting technology. I do not sell tools or develop software.
I do not sell tools or develop software. I define priorities and functional requirements. Any technical implementation is assessed separately.
Where I can help
Processes we can examine.
Information and internal knowledge
The team needs an instruction but finds conflicting documents or depends on the person who always knows what to do.
Guest service and experience
A request moves between people and the guest has to repeat it or cannot tell whether anyone is resolving it.
Operations and administration
The same data is copied across messages, spreadsheets and systems. Every change requires checking what is still valid.
Reservations and sales opportunities
An enquiry combines accommodation and services. Preparing a response requires reliable information and commercial follow-up.
How I work
From current processes to an action plan.
- 01
Understand
Objectives, actual work, information flows and the people responsible.
- 02
Assess and prioritise
Friction points and opportunities, ranked by potential value, feasibility, effort and risk.
- 03
Define and validate
Requirements, next steps and measures to test an improvement before expanding it.
Explore the phases, deliverables and collaboration model. · Explore illustrative examples and interactive cases.
Before we start
Questions about the engagement.
Do I need to choose an AI tool first?
No. We assess the problem first. The appropriate response may be a process change, conventional automation or generative AI.
Do you develop software?
My work focuses on assessment, strategy and functional design. Development and integrations are a separate phase, evaluated with your team or technical provider.
How are scope and price agreed?
After the initial conversation, you receive a proposal specifying the processes, participants, deliverables, timeline and price before engaging the service.
Can we work remotely?
The working arrangement depends on scope. Remote sessions and any necessary on-site visits are agreed beforehand.
How is value measured?
We agree indicators tied to the process and a baseline. Estimates state their assumptions; a pilot can validate the improvement. Specific savings are not guaranteed in advance.
Related services
An initial conversation
What would you like to improve in your business in Marbella?
In an initial 30-minute phone call, we discuss your context and whether an assessment is appropriate. Scope, deliverables, timeline and price are agreed before committing.
Request a strategic meeting ↗